Most D2C brands running Meta and Google have the same issue. The dashboard looks fine. The ROAS number looks fine. But after RTO costs, COD fees, returns, and platform-reported inflation. What hits your account is a different story.
We run performance marketing for Shopify D2C brands the same way we run it on our own brands: contribution-margin first. Not click-first.
Meta reports 3.8x. It feels like it should be working. Strip out RTO, COD handling fees, cancelled prepaid orders, and returns. And the number your bank account sees is closer to 1.4x. Platform ROAS is not your profit metric.
After Meta's algorithm shifts, creative is the targeting now. The algorithm finds your buyer based on what your ad says. Not your interest stack. Two creative variations and no testing framework means you're competing on budget, not strategy.
Throwing more budget at a 1.1% conversion rate doesn't fix the conversion rate. It just burns faster. Most brands scaling ads haven't checked whether the product page, the checkout flow, or the offer itself is the actual bottleneck.
One agency runs Meta. Another runs Google. Nobody owns the full customer journey. You're paying twice for the same customer. And neither vendor knows the other is eating into your net margin.
High return-to-origin on COD orders is a performance marketing problem, not just a logistics problem. We track RTO as a campaign signal. Most agencies don't even know what it means.
The algorithm finds your buyer. Your creative is what tells it who to look for.
Full-funnel campaign structure. Cold acquisition, warm retargeting, and win-back. Built around your bestsellers and highest-margin SKUs, not your entire catalogue.
Creative is the targeting signal. We build and test 15–20 new creative concepts per month. Static, video, UGC. With a testing framework that identifies winners in the first 7 days and kills losers before they drain budget.
Not platform ROAS. Contribution margin per delivered order. CPM trends, hook rates, thumbstop ratios, cost per purchase. Updated weekly, reviewed every Monday.
High-intent buyers are searching for what you sell. Google is how you intercept them profitably.
Search, Shopping, and Performance Max. Structured by intent stage, not by Google's default recommendations. Built around your actual unit economics, not Target ROAS bidding that breaks the moment you scale.
Most D2C brands' Google accounts are over-segmented and under-optimised. We audit first, restructure second, and scale only after conversion data is clean. We don't inherit broken account architecture and call it management.
New customer CPA. Blended ROAS across Meta + Google combined. Not platform-isolated. AOV by campaign. Reported weekly.
We look at your ad accounts, funnel, product economics, and RTO data before we touch the campaigns. Most agencies skip this and launch into setup. We won't.
Campaign structure, creative framework, reporting system. Built together. You get a weekly rhythm: new creative in, winners scaled, losers killed. Numbers on WhatsApp every morning. ROAS, CAC, RTO cost, net margin.
Once we know what converts profitably, we scale it. And only it. Budget increases are tied to unit economics. Not optimism.
Pulled from live Shopify and ad accounts we run. Click any for the full breakdown.
Our flagship in-house brand. ₹8.09 Cr gross, ₹5.76 Cr net across the trailing year — up 261%. 26,711 orders on a 5.74X blended ROAS. The live lab where every BN play is stress-tested first.
Read case study →The Stylo scaled to ₹3.16 Cr total sales (₹3.43 Cr gross) across 17 months and 24,475 orders — with returns held to ~15% of gross on a heavy COD fashion catalogue.
Read case study →Riwaaz Kurta scaled to ₹2.54 Cr total sales (₹3.19 Cr gross) in 8 months across 17,334 orders, with returns managed on a ₹1,840-AOV men’s COD catalogue.
Read case study →Virasat Kurta reached ₹1.91 Cr total sales (₹2.56 Cr gross) over 8 months and 16,297 orders — scaled while taming a heavy ~28% return load.
Read case study →Our second in-house brand. A single 30-day window: ₹37.7 L total sales, ₹52.5 L gross, 1,774 orders at a ₹2,957 AOV — the sister-brand playbook in action.
Read case study →Every play we run for clients, we run on our own ₹1Cr+/month ethnic brand first.
See all work →We don't just manage ad accounts for D2C brands. We run them. Jaipur Blossom. One of our internal brands. Does ₹1Cr+/month on Meta and COD. Our performance marketing strategy comes from running live brands under the same conditions your brand faces. Not from slide decks.
We hold official partner status on both platforms. Platform-level support, early feature access, and direct contact when things break. Most agencies don't have this.
Five years of running brands at scale has built a proprietary database of 10 million+ fashion and lifestyle buyers. Your cold audience CAC drops from day one. You're not paying to find audiences we've already mapped.
Every morning, you get your numbers. ROAS, CAC, RTO cost, net margin per delivered order. On WhatsApp. Powered by Margifi, our internal analytics system. No dashboards to log into. No reports to chase.
If you don't see measurable improvement in campaign performance within 15 days, we renegotiate terms. No lock-in, no argument. Paid 50/50: half upfront, half at day 15. We're confident enough in our process to put money on it.
50% advance on signing. 50% due at day 15 only if you want to continue. Full refund if you don't. Month-to-month.
We don't believe in locking you in. If we're not delivering, you should be free to leave. If we are. You'll want to stay.
Month-to-month. No minimum commitment. Ad spend billed directly to your account. Not through us.
For Meta Ads: ₹1.5L/month in ad spend, minimum. Below that, there isn't enough data velocity to test, learn, and optimise meaningfully. For Google Ads: ₹1L/month minimum. We'll tell you on the call if your budget isn't ready. We don't take on engagements we can't deliver on.
Both. With a caveat. Platform ROAS is useful for campaign-level decisions. The number we report on is contribution margin per delivered order: revenue minus ad spend, returns, RTO, and COD handling fees. Most agencies show you platform ROAS. We show you what actually hits your bank account.
Yes. Book a strategy call. We'll look at your account structure, creative performance, and funnel. And tell you exactly where the leaks are. Whether you move to us or not.
Both. We build and test 15–20 creative concepts per month. Static, video, UGC. Based on a testing framework, not intuition. Creative and media buying run as one system here. Not as separate vendors.
Audit and build phase: 5–7 days. First data from live campaigns: 7 days in. Meaningful ROAS improvement: typically by day 10–14. That's why our guarantee is 15 days. Not 30.
Yes. And the ₹60,000/month combined retainer is built for this. Running both together lets us attribute correctly, reduce overlap spend, and shift budget between platforms as a single connected system. Not two separate P&Ls.
Not because of capacity. Because we won't dilute the attention each brand gets. If you're serious about profitable scale on Meta and Google. And you want an operator-level team running the same playbook on their own brands. Book a call.
No commitment. 30 minutes. Straight talk.