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CASE STUDY · IN-HOUSE BRAND · ETHNICWEAR
CASE STUDY · IN-HOUSE BRAND · ETHNICWEAROur Own Brand. ₹8 Cr Gross in 12 Months.
Jaipur Blossom is the brand we run with our own money — the live lab behind everything we recommend. Here are the actual Shopify and Meta numbers behind a 261% year.
₹5.76 Cr
Net Sales · Trailing 12 Mo
Up 261% year on year. ₹8.09 Cr gross.
₹8.09 Cr
Gross Sales
Up 227% year on year.
5.74X
Blended ROAS
Across 38 Meta campaigns. ₹11.9L spend.
26,711
Orders
Up 154%. 10,680 fulfilled in-period.
13.47%
Returning Customer Rate
Up 45%. Repeat demand, not one-time buyers.
THE RECEIPTS
Real Dashboards. Real Numbers.
What the account actually looked like. Pulled straight from the platforms the work ran on.
WHY WE RUN OUR OWN BRAND
Strategy From Operations. Not Slide Decks.
Pain 01
THE STRESS TEST
Every funnel, creative angle and COD play we deploy for clients gets run here first — under real margin pressure, with our own cash on the line.
Pain 02
COD + RTO AT SCALE
At 26,711 orders, return-to-origin and COD refusal are daily realities, not theory. ₹2.19 Cr in returns ran through the account and had to be managed against margin.
Pain 03
ALGORITHM VOLATILITY
A ₹1Cr+/month Meta account means creative fatigue and CPM swings hit hard. The testing system has to keep pace or scale stalls.
THE SYSTEM
The Same Four Levers We Bring to Clients.
01
CREATIVE ENGINE
15–20 new concepts a month. Bagru-craft storytelling, under-₹999 hooks, festive and daily-wear angles. Winners scaled in 7 days, losers killed fast.
02
FULL-FUNNEL META
Cold → retargeting → win-back, budgeted by ROAS per ad set. 38 campaigns, ₹11.9L spend, 5.74X blended ROAS, ₹521 cost per purchase.
03
CRO + STORE
Mobile-first PDPs, trust blocks, size and fabric education, and prepaid incentives stacked at checkout to pull COD share down.
04
DAILY PROFIT REPORTING
Shopify + Meta + logistics into one Margifi WhatsApp brief every morning. Net margin per delivered order, not platform ROAS.
WHAT MOVED
A 261% Year. On Our Own P&L.
Net Sales · Trailing 12 Mo
₹5.76 Cr
Up 261% year on year. ₹8.09 Cr gross.
Gross Sales
₹8.09 Cr
Up 227% year on year.
Blended ROAS
5.74X
Across 38 Meta campaigns. ₹11.9L spend.
Orders
26,711
Up 154%. 10,680 fulfilled in-period.
Gross ₹8.09 Cr · Discounts ₹17.7L · Returns ₹2.19 Cr · Net ₹5.76 Cr · 5.01% Meta CTR · 2,291 attributed purchases
“This is the brand that taught us everything we bring to clients. Running it at ₹1Cr+/month is what makes the advice worth paying for.”
· Dwarkesh Savaliya · Jaipur Blossom (In-House)BOOK A CALL
Your Brand Has the Same Levers. Most Just Haven't Been Pulled Yet.
We take on 4 brands a month. If your numbers look anything like what you just read, the next 30-minute call is free and the work gets quoted on the call. Not chased over email.