← All Case StudiesCASE STUDY · WOMEN'S FASHION · META + CRO
The Stylo: ₹3.16 Cr Across 17 Months.
A women’s fashion catalogue with deep SKU range and heavy COD exposure. We built the funnel, the creative engine and the retention flows — and scaled it to 24,475 orders. Real Shopify numbers below.
₹3.16 Cr
Total Sales · 17 Months
₹3.43 Cr gross. Dec 2024 – Apr 2026.
₹3.43 Cr
Gross Sales
Across 24,475 orders.
24,475
Orders
20,843 fulfilled in-period.
₹1,403
Average Order Value
Gross ₹3.43 Cr across 24,475 orders.
~15%
Returns (by value)
₹51.8L on ₹3.43 Cr gross. Held low on heavy COD fashion.
THE RECEIPTS
Real Dashboards. Real Numbers.
What the account actually looked like. Pulled straight from the platforms the work ran on.
THE STARTING POINT
Big Catalogue. Thin Funnel.
Pain 01
NO FUNNEL DISCIPLINE
Spend went broad across a huge SKU range with no bestseller focus, no cold/retargeting split, and no offer logic.
Pain 02
COD-HEAVY ORDER BOOK
A ₹1,400 AOV fashion catalogue sold mostly on COD means RTO and refusal eat delivered revenue before margin is even counted.
Pain 03
NO RETENTION LAYER
No WhatsApp recovery, no COD confirmation, no win-back — every order was a fresh acquisition cost.
THE BUILD
Bestsellers First. Then Scale.
01
BESTSELLER-LED META
Built campaigns around the top movers — Mustard Yellow Printed Kurta Set (406 units), Deluxe Kurti + Palazzo (229), Vintage Bandhani Shirt (172) — not the whole catalogue.
02
CRO ON THE MOVERS
PDP trust blocks, size + fabric clarity, and bundle / co-ord upsells to lift AOV on the SKUs already converting.
03
WHATSAPP + COD FLOW
5-minute COD confirmation, abandon-cart recovery and prepaid nudges to protect delivered revenue against RTO.
04
WEEKLY PROFIT REVIEW
Margifi brief on ROAS, CAC, RTO cost and net margin per delivered order — reviewed every Monday.
WHAT MOVED
24,475 Orders. 17 Months. One System.
Total Sales · 17 Months
₹3.16 Cr
₹3.43 Cr gross. Dec 2024 – Apr 2026.
Gross Sales
₹3.43 Cr
Across 24,475 orders.
Orders
24,475
20,843 fulfilled in-period.
Average Order Value
₹1,403
Gross ₹3.43 Cr across 24,475 orders.
Gross ₹3.43 Cr · Discounts ₹5.86L · Returns ₹51.8L · Net sales ₹2.86 Cr · Total ₹3.16 Cr · 24,475 orders
“They didn’t just run our ads — they rebuilt how we sell. Focusing on our real bestsellers and fixing the COD leak changed the whole P&L.”
· Founder, The StyloBOOK A CALL
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