PROFIT PARTNER (INCLUDED)
In retainerembedded
- Full RTO playbook
- Human NDR desk
- COD confirmation flow
- Daily RTO-cost brief
Best paired with ads, CRO and automation.
LOGISTICS OPTIMISATION · RTO + NDR
RTO is silently eating your margin.
No new ad spend. No new customers. Just the leak, closed.
Book Your Free Strategy CallNo commitment. 30 minutes. Straight talk.
THE MECHANICS
CAPPED AT4Brands / month
15-DayPerformance guarantee
6 hrsHuman NDR window
4Leaks, all closed
THE DRAIN PIPE
Where the rupees leak.
Every COD parcel walks four checkpoints. The pipe leaks at each one.
- 100%surviving01Order placedCOD selected, address taken as typed₹0no leak yet
- 95%surviving02DispatchForward shipping + handling booked−₹40leaks here
- 88%surviving03Out for deliveryNDR, retries, second attempt−₹70leaks here
- 78%surviving04Refusal · RTOReturn leg + repack + locked capital−₹90leaks here
Per refused parcel, blended
≈₹200 / refused parcel
Pooled at the bottom of the pipe
Retention % shown is illustrative of a typical COD funnel. Your actual numbers come out of the calculator below.
₹200Blended cost per refusal
4Leak points on the journey
0Of it shown in Ads Manager
SIGNATURE · RTO COST CALCULATOR
Put a number on your leak.
Four inputs. Conservative, transparent math. No inflated assumptions.
Your numbers
orders
% COD
₹ AOV
% RTO
pts
What RTO costs / month
₹61,600
308 refusals × ₹200 blended. Out-of-pocket only.
Per year₹7,39,200
Capital cycling₹4,00,400/mo
Back if RTO drops 5 pts
+₹14,000/mo
₹1,68,000/year. No new spend.
Delivery rate · before → after
Get this sized on a callRebuilt on your real order data. 30 minutes. No pitch.
WHERE THE MARGIN GOES
Confirmed orders. Lost margin. Every stage between.
You paid for the order. The post-checkout journey decides what survives.
Confirmed ordersCOD selected, address taken, ready to ship
100%
↓₹18. NDR cases left to courier defaults
After NDR resolutionRefusals on the doorstep, missed retries, ignored IVRs
82%−18%
↓₹16. COD locked 21–35 days. Cash flow drag.
After COD remittance lagWorking capital trapped in transit and reconciliation
66%−16%
↓₹22. RTO eats both the order and the return shipping
After RTO returnsForward + return leg + repack + restock cost
44%−22%
↓₹16. Final wasted on failed last-mile delivery
Delivered ordersWhat actually reaches the customer and stays
28%−16%
Margin per delivered order~28%₹28 of every ₹100 actually lands in your bank
THE RTO PLAYBOOK
Four leaks. Four fixes.
01
Address & ExpectationClean capture, right PDP
02
COD ConfirmationFilter before dispatch
03
Human NDRReal call in 6 hrs
04
Courier ScoringReallocate by RTO
ONE LOOP
How the leak gets closed.
Catch the refusal before the door. Catch the rest before RTO is marked.
Inputs
- Order feed
- Pincode data
- Courier scorecard
Engine
- COD confirm
- Human NDR desk
Output
- Lower RTO
- Daily RTO-cost brief
Run every day, on live orders
THE DIFFERENCE
Logistics vendor vs us.
Logistics vendor
D2C Profit Partner
Treats RTO as
Shipping line item
P&L leak
NDR follow-up
Courier IVR
Human call, 6 hrs
Root cause
Stops at courier
All four leaks
Experience
Moves parcels
Runs a brand
Reported as
Delivery TAT
Recovered margin
15
15-DAY PERFORMANCE GUARANTEE
50% advance on signing. 50% due at day 15. Only if you want to continue. Full refund of your advance if you don’t. Month-to-month. No lock-in.
PRICING
Part of Profit Partner, not a standalone.
RTO work compounds with the ads, CRO and automation around it.
ONE-TIME LOGISTICS AUDIT
₹15,000one time
- RTO root-cause analysis
- Courier performance breakdown
- Prioritised action list
- Free with the D2C Profit Audit
Not sold as a standalone monthly service. RTO reduction compounds only with the adjacent fixes.
BEFORE YOU BOOK
Before you book.
Is the NDR calling automated?
No. A real person calls within 6 hours.
Do you replace my courier?
No. We score and reallocate the stack you have.
Who is this for?
COD-heavy Shopify brands above ₹30L/mo.
Is this a retainer pitch?
No. You keep the RTO sizing either way.
The cheapest margin you will recover.
No new ad spend. No new customers. We take 4 new brands per month. RTO work is operator work and we will not dilute it. Book the call and we size your number on the spot.
No commitment. 30 minutes. Straight talk.