UGC ENGINE
In retainer
- Creator-led video for paid
- Hook scripted to first 3s
- Platform-native, mapped to funnel
- Weekly testing cadence
INFLUENCER & UGC · CREATOR-LED ACQUISITION
Creators make the ad. The ad account does the math.
Reach is vanity. Whitelisted UGC tied to net margin is the channel.
Book Your Free Strategy CallNo commitment. 30 minutes. Straight talk.
THE CHANNEL
SOURCED FROMDataNot follower count
SparkWhitelisted into paid
TIED TOCACNet margin per order
15-DayPerformance guarantee
THE PROBLEM
Influencer spend that never reaches the ad account.
Reach is rented. Without whitelisting and attribution, none of it compounds.
Budget deployedGifting, fees, and product sent to creators
100%
↓Picked for follower count, not buyer fit. Wrong audience.
Content postedThe creator posts once, on their handle
70%−30%
↓Lives 24 hours in the feed, then gone. No usage rights.
Usage rights clearedYou can actually run the asset as an ad
34%−36%
↓Never whitelisted. Cannot run from the creator handle.
Whitelisted into paidSpark / Partnership Ads off the creator account
18%−16%
↓No tracking link. Sales never tied to the creator.
Tied to delivered orderAttributed to CAC and net margin, not likes
8%−10%
Spend that compounds~8%₹8 of every ₹100 becomes a tracked, re-runnable asset
THE CREATOR PIPELINE
From DM to paid asset. One line.
Not a gifting list. A pipeline that ends inside the ad account.
- 01SourceFrom buyer data, not follower count
- 02VetAudience fit + real engagement
- 03BriefHook scripted to the first 3s
- 04ProduceUGC built platform-native
- 05WhitelistSpark / Partnership Ads
- 06ScaleWinners get budget, losers cut
The handoff most agencies skip: step 05.
THE SYSTEM
A channel. Not a campaign you run once.
01
Source from dataBuyers, not followers
02
Brief the hookFirst 3 seconds win
03
Whitelist into paidRun off creator handle
04
Scale winnersBudget follows margin
THE DIFFERENCE
Influencer agency vs creator-led operator.
Influencer agency
Creator-led operator
Picks creators by
Follower count
Buyer-audience fit
Goal of the post
Reach + likes
Whitelisted ad asset
Measured on
Impressions
Net margin
After the post
It disappears
It runs as paid
15
15-DAY PERFORMANCE GUARANTEE
50% advance on signing. 50% due at day 15. Only if you want to continue. Full refund of your advance if you don’t. Month-to-month. No lock-in.
HOW IT IS PRICED
Priced as a channel. Scoped on the call.
An add-on to an ads engagement, not a standalone studio. No off-the-shelf rate card.
INFLUENCER CAMPAIGNS
On the call
- Creators sourced + vetted from data
- Whitelisted into Spark / Partnership Ads
- Tracked to CAC, not reach
- Run as paid, not a one-off post
SEEDING / BRIEFING-ONLY
On the call
- We source and brief the creators
- Your team runs production
- Strategy without the production cost
- Runs with your media buyer
Add-on to an ads retainer. Included for Profit Partner clients.
BEFORE YOU BOOK
Before you book.
Gifting or paid?
Paid. We whitelist into ads, not just gift.
How many creators?
Sourced to fit the budget, vetted for buyer fit.
What is whitelisting?
Running ads from the creator’s own handle.
Need an ads retainer?
Add-on; briefing-only can run solo.
Creators make the ad. Most brands stop at the post.
We take 4 new brands per month. Book a call. We review your current creator spend against what whitelisting into paid would actually return.
No commitment. 30 minutes. Straight talk.