You own the pipeline. You find serious D2C founders. On LinkedIn, cold email, warm intros. And bring them to the table. Not leads. Conversations that convert.
You'll be working on India outreach (₹10L–₹2Cr/month brands) and building the global pipeline ($300K–$3M/year Shopify brands). This role builds the agency's next growth phase. It's not a support function.
Success in 90 days: 10+ qualified strategy calls/month. At least 2 new retainer conversions from your pipeline.
D2C Performance Creatives
You design for conversion, not awards. Ad creatives, PDPs, landing page assets, brand kits. Everything you make has a revenue outcome attached to it.
You know the difference between a scroll-stopping creative and one that just looks nice. You're fast, take feedback without ego, and understand D2C visual language (COD badges, urgency cues, ethnic wear aesthetics).
You edit performance-first video. Reels, UGC cuts, ad creatives. Fast turnaround, hook-first structure, platform-native (Instagram, Meta ads).
You don't wait to be spoon-fed briefs. You watch what's working in D2C, bring ideas, and can turn raw footage into something a brand actually wants to run.
You manage content calendars, coordinate with designers and editors, and keep D2C brand accounts active and consistent.
You understand what performs on Instagram and what's just noise. You can write short-form copy, brief creatives, and report on what's actually moving the needle. Not just vanity engagement.
Meta Ads. D2C Performance
You live inside Meta Ads Manager. You structure campaigns, read the data, kill what's bleeding, and scale what's working. Without waiting to be told.
Experience with COD-heavy D2C brands in India is a strong plus. You understand ROAS in context: RTO, delivery rate, margins. Not just top-line numbers.
