Meta Ads account structure, campaign architecture, ad set targeting, creative fatigue, budget allocation, ROAS vs. net contribution margin, spend efficiency by funnel stage.
What we look for: Money burning in the wrong places. Audiences you should be killing. Creatives that appear to work but don't when RTO is factored in.
Homepage, collection pages, product pages, checkout flow, mobile experience, page speed, trust signals, upsell structure, cart abandonment rate.
What we look for: Drop-off points costing you conversions. Trust gaps blocking purchase. Checkout friction you've stopped noticing.
WhatsApp and email flows (or lack of), abandoned cart sequences, post-purchase flows, win-back cadence, repeat purchase rate, LTV by acquisition channel.
What we look for: Revenue your existing customer base should be generating but isn't. Automation gaps bleeding CAC.
What you're tracking vs. what you should be tracking. Shopify analytics, Meta reporting, order-level margin visibility, RTO cost attribution, COD vs. prepaid split by channel.
What we look for: Whether you actually know your real ROAS after returns, RTO, and COD handling. Most brands don't.
Shipping partner performance, NDR handling process, RTO rates by courier and pincode, COD remittance cycle, delivery SLA compliance, returns management.
What we look for: Hidden logistics costs eating margin. NDR leakage. Courier partnerships that are costing you more than they save.